The Human Resources Department is responsible for the majority of employee communications. Having a HR brand helps employees identify with the sender and provides recognition to the department. Imagine what it would be like if your HR brand was as recognized as the Target bullet? Now, take it a step further. What do you think of when you see the Target bullet? Chances are you think of quality products at a reasonable price. What will your brand say about your department? HR Service Team’s resident graphic designer/artist helped us create our brand – the knot. We hope that when you see the knot you will think of HR Service Team and the quality work that we provide. What brand will you create?
HR is a strategic player! Who else handles all the people problems? To become a strategic player, HR has to understand the company products and politics. Next, develop a documented list of all the things the department does that adds value to the organization. Finally, strategize how you can best deliver your value added message.